Promotional Gift Award

Ferrero Kühlbox, Jacobs Aromadose, Hugo, Neil, Emma P., Elvis

The Promotional Gift Award is bestowed on ground-breaking products in the promotional gift sector that are outstanding in terms of originality, functionality and innovation and fulfil the requirement profile of a high-impact promotional item to an exceptional degree.

The products submitted are judged according to five criteria: originality and innovation of product idea, design quality as regards the degree of innovation and the overall form, production quality with respect to materials used and suitability for customizing, sustainability of the product as well as advertising impact and communication potential in terms of customer loyalty or brand bonding.

The prize is awarded annually by WA Verlag in Cologne.

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